In our extremely online world, captioning makes videos easier for audiences to watch, wherever they are, and whatever they’re doing.
What exactly is Video Captioning?
Video caption is the written text representing the spoken part of that video or simply a straight translation of the spoken word. Video Captions are typically displayed at the bottom of the screen.
Why video captioning is so important, Nowadays?
Video caption is so important to the success of your video. Videos with captions get much more engagement than videos without captions. 85% of videos viewed on mobile were viewed without sound. Adding captions to your videos will improve Search Engine Optimisation (SEO). Captioned videos will rank higher in searches, leading to more views.
Video captions help those who can’t hear and understand what’s going on in a video. Not only deaf and HOH(Hard Of Hearing), video captions also help those audiences who can’t understand English easily. Captioning makes it easier to watch videos. If they’re in a quiet place where they can’t play the sound and if they’re on public transport, hospital, without earphones.
Have you ever heard about types of video captioning?
Closed captions and open captions are two types of video captioning.
Closed captions are the text version of the video. It can be turned on or off by viewers. The closed captions displayed not only the spoken dialogue but also show some sound effects and music. Usually placed in the bottom of the corner of the screen identified by the symbol [CC]
5 benefits of closed captions
The main benefit of the closed captions is flexibility.
It can easily be turned on or off by users.
Deaf and HOH(Hard Of Hearing) easily interact with media.
Adding captions to your videos will increase search engine optimization.
It can be used for social media, music, company websites, theatre, in the workplace, school, universities, and more.
Open captions are part of the video itself and cannot be turned on or off by users. They are burned in and hardcoded captions and do not have the (CC) functionality.
5 Benefits of open captions
Open captions are hardcoded captions, automatically appear on the screen so the viewer does not have to switch anything on to see them.
It does not require particular functionality for media players.
You can decide the font color and size for your captions before setting them in the video.
Open Captions don’t require any specific functionality to display the captions, and you only need to keep track of one original file.
It can be used for foreign films, public events videos, and more.
Is there are any drawbacks of video captioning?
Closed captions are not fit with some media players and streaming platforms. They will only work if the platform supports closed captions files. Viewers have to knowledge about [CC] how to turned the captions on and off, so they are not the best option if your audience has difficulty with technology.
Open captions are set directly into the video stream. Viewers can’t turn them off if they don’t want them. Without video captions, there are problems like if the video is in English, you’re missing out on an entire audience of non-English speaking viewers. So, to increase the number of viewers you have to add a caption in your videos. If the quality of the videos is blurred or low quality then captions can also be blurred, and maybe it is difficult to read.
Video captioning on Social media
Your FB, your Instagram, your LinkedIn, your Twitter, those spaces closed captions can be useful for the deaf and hard of hearing because they have the option to turn it on. Captions make it easier to keep the audience’s attention. Almost 85% of Facebook and Instagram users watch a video with a sound turned off, so it’s really important to add video captioning.
Video you want to record for an Instagram story or something for Facebook and adding video captions, help you to get more views to your videos and get people to watch all the way through even on mute. Videos with captions have a longer viewing time. These longer viewing times not only help you get your message across and allows viewers to keep interested in your profile, but they can also make your content perform better on search engines.
Captioning has always been necessary, but with changing technology, the rise of video popularity, and the growth of the learning disabilities, hearing loss population, it’s become more important than ever before.
Video captions improve the reading skills of English Language Learners. Video caption is soo essential part if you have a business profile on social media to easily show viewers that what do you do in your business and what is the purpose of your business and more. The more likes, comments, and shares they consistently form, the more they can gain partnerships with brands.
Does video captioning matter on TikTok?
Of course, it matters. Nowadays, it is a popular social media networking app. So, by adding a caption in your 60-sec TikTok videos, you’ll get the best response. In TikTok, video captions help to build your profile rapidly. When you upload any videos on TikTok, most peoples are focuses on the caption while watching the video.
Closed Captions[CC] makes TikTok more accessible to deaf and hard of hearing or just want to watch in a quiet environment. It performs a vital role in the success of your video on TikTok.
Captioning has always been necessary, but with changing technology, the rise of video popularity, and the growth of the learning disabilities population, it’s become more important than ever before. Videos with captions can boost SEO and brand recognition, and captions enhance its ability to do so.
Captions help those who can’t hear what’s going on in a video understand and what’s happening. Video captions improve the reading skills of language-based learning disabilities peoples or English Language Learners. Captioning can be used for television shows, YouTube videos, movies, music, series, and many more. It’s rarely a time when you shouldn’t use video captions.
So, think about your descriptive methods and your audience’s mind wherever you plan on posting your videos. Then, you can decide whether or not captions will help or destroy your video’s performance.